“Al-Hilal” and “Savi” .. a partnership for three years

Today, Al-Hilal Club signed a partnership contract with the “Safi” electronic games group owned by the Public Investment Fund to be a major partner of the club, for a period of three years, according to which it obtains a number of rights and benefits, and its logo appears in the chest area of ​​the club’s football teams’ shirts.

The CEO of Al-Hilal Club, Abdullah Al-Jarbou, expressed his happiness at signing Al-Hilal’s partnership with the “Safi” group, which is a world-class leader in a promising sector that constitutes a key element in the Kingdom’s ambitious strategy to transform the Kingdom into a global center for the gaming and electronic sports sector by 2030 AD, indicating that The partnership is beneficial for both parties, as it will contribute to supporting the club’s aspirations, including the development and training programs it includes, in addition to the desired benefit from the promotion of the “Safi” brand by appearing alongside Al Hilal.

For his part, Brian Ward, CEO of the “Safi” group, stated that football has an exceptional ability to bring together people of all walks of life, culture, age and nationality, and of both sexes, and therefore this partnership with Al Hilal comes as it occupies a distinguished place in the hearts of its fans, expressing his pride Supporting the ambitions of “Al Hilal” locally and abroad.