NEOM launches a joint program with the Rajasthan Royals cricket team

NEOM has announced a partnership with the Rajasthan Royals, which is ranked in the top 20 in the Indian Premier League, with the aim of launching the first cricket program in NEOM.

The pilot program supports NEOM’s goals of providing an active and healthy lifestyle for its growing workforce, whose numbers are expected to reach 60,000 people by the end of the year.

The Rajasthan Royals team, which was established in the year 2008 in the city of Jaipur in the state of Rajasthan, is one of the most famous international cricket teams, as it enjoys a distinguished international reputation thanks to its academic programs and its institutional activities for social support.

The chief owner of the Rajasthan Royals team, Manoj Badal, visited the NEOM region, met the CEO of NEOM, Nazmi Al-Nasr, in addition to a group of residents, and participated in a number of cricket tours.

NEOM seeks to be a unique destination for sporting activities in the world, and to strengthen its partnerships with the world’s leading sports brands, in line with its vision of achieving an ideal living for its residents and developing a diversified economy, as this new partnership confirms NEOM’s commitment to providing a vital and healthy system for society, and developing leaders. athletes from its workforce.

Prince Saud bin Mishaal Al Saud, President of the Saudi Cricket Federation, said: “It is important that we develop a thriving cricket system that everyone can enjoy, and we are excited to see the NEOM cricket program in partnership with the Rajasthan Royals achieve this on the ground, while at the same time contributing to the growth of this sport in the Kingdom.

In turn, Jean Patterson, Director of the Sports Sector in NEOM, said: “NEOM is committed to promoting and building a community whose members enjoy the highest levels of health and fitness in the world, and our partnership with the Royals is within the framework of achieving that vision,” adding that cricket is a popular sport in NEOM, and we want to benefit From the increasing demand for this sport and its support, which contributes to its spread throughout the region, and our cooperation with the Saudi Cricket Federation and the Royals team will allow us to enable everyone to practice cricket within the NEOM community.

For his part, the chief owner of the Rajasthan Royals team, Manoj Badali, said: “We are proud of this exceptional partnership with NEOM, and the launch of a program on this ancient sport, as this partnership will allow us to contribute to achieving NEOM’s vision of developing an inclusive, active and healthy society, and we look forward to the growth of cricket in NEOM and making a positive impact on workers, residents and society at the same time.”

The cricket program in NEOM will be implemented in cooperation with two specialized partners, namely, “RISE” and “Red Bear Sports”, who will oversee the provision of an exceptional experience for the Indian Premier Cricket League in NEOM, and the program that will be presented at the end of the year will focus on community members and support their active participation.

The cricket program reflects the commitment of the Royals team to develop this sport in an innovative manner and enhance its spread at the international level, and with the presence of thousands of workforce in Neum, cricket has become one of the most popular sports in Neum, as it has attracted many players and an increasing number of spectators to its activities.